Lawrence H. ("Bud") Rogers, II, 95, broadcasting pioneer and former CEO of Taft Broadcasting Co, died peacefully of natural causes on October 2, 2016, at his home in Indian Hill. His passing follows that of his wife of 72 years, Suzanne, in July. Rogers, a graduate of Lawrenceville and Princeton, married the former Suzanne Hamilton Long of Huntington, West Virginia, in 1944. Shortly thereafter, he took up his commission as artillery battery commander of the Advance Guard of General Patton's Third Army in the "Dash Across Europe." A pioneer in television broadcasting, Rogers acquired the license for the first television station in West Virginia in 1947. He was instrumental in many of the innovations that made that industry possible. in 1959, he was hired as Vice President and Chief Operating Office of Taft Broadcasting Company. In 1962, he was elevated to President, in which capacity he served for the next 14 years. He resigned from Taft in 1976 to pursue his own television station, WOFL-TV, in Orlando, Florida. His charitable and civic activities are too numerous to mention. Highlights include his serving as Chairman of the Cincinnati Fine Arts Fund, Chairman of the Xavier University Annual Fund, and Chairman of the Cincinnati branch of the Federal Reserve Bank of Cleveland. In 1983, Rogers and his wife and lifelong sailing companion retired to the sea, acquiring a sailboat on which they lived and cruised the Mediterranean for the next fifteen years. He is survived by their six children, 15 grandchildren and 7 great-grandchildren. A memorial service is planned for Thursday November 10 at 2 pm at Indian Hill Church, 6000 Drake Road, Cincinnati, OH 45243. In lieu of flowers, donations may be made in his name to the Indian Hill Green Areas Fund, 6525 Drake Road, Cincinnati, OH 45243 or Crossroads Hospice, 4380 Glendale-Milford Road, Cincinnati, OH 45242.